Business and Industry

STRATEGY 2
Businesses should engage in cross-sectoral partnerships to promote physical activity within the workplace, and such efforts should extend to local communities and geographic regions. (BI-2)

TACTICS:

Identify promising cross-sectoral partnerships that can promote physical activity within the workplace and throughout society. (BI-2.1)

Objective: By 2020, establish multiple cross-sector collaborations that highlight the benefits of physical activity promotion for business and community. (BI-2.1.1)

Develop a communication strategy to inform relevant constituents about these cross-sectoral partnerships to promote physical activity within the workplace setting. (BI-2.2)

Explore innovative methods to expand products, marketing, sponsorship, and other efforts to promote physical activity. (BI-2.3)

Objective:By 2020, create a corporate “Healthy and Active Award” that highlight innovation in promoting physical activity. (BI-2.3.1)

Collaborate with partners to develop and implement a plan for evaluating the effectiveness of workplace physical activity programs. (BI-2.4)

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