Mass Media

STRATEGY 3

Professionals in physical activity and public health should inform mass media professionals about the effects of physical activity on health and on effective strategies for increasing physical activity at the individual and community levels.  (MM-3)

TACTICS

Educate media professionals about the documented effects of physical activity on prevention and treatment of obesity and non-communicable diseases. (MM-3.1)

Objective: By 2020, develop a set of physical activity fact sheets for use by mass media professionals. (MM-3.1.1)

Reframe media professionals’ understanding of the impact of physical activity on public health, relative to the effects of other hygienic behaviors (e.g., avoidance of tobacco use, healthy eating). (MM-3.2)

Objective: By 2020, disseminate a set of physical activity fact sheets designed to educate media professionals. (MM-3.2.1)

Design materials for informing media professionals regarding effective strategies for increasing physical activity at the individual and community levels. (MM-3.3)

Objective: By 2020, evaluate effectiveness of physical activity facts sheets in reframing media professionals’ understanding of the impact of physical activity on public health. (MM-3.3.1)

 

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