Increase social marketing efforts to maximize use of recreations programs and facilities and promote co-benefits with environmental and other related approaches.
- Maximize use of current parks, recreation, fitness, and sports facilities (e.g., athletic fields) to increase physical activity opportunities for less active groups (e.g., girls, women, those with mental and/or physical disabilities, and low-income youth) through increased programming, social marketing and transport assistance.
- Collaborate with transportation agencies to monitor and promote the use of trails for recreation and transportation purposes.
- Coordinate facility and program development that encourages appropriate leisure time physical activities (e.g., walking trails) while minimizing environmental impact and reducing reliance on motorized vehicle use.
Develop partnerships and
programs such as “green gyms” that promote physical activity
through volunteer environmental stewardship opportunities
(e.g., community gardening, ecological restoration).