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Branding Standards

The Official Name

The unified brand name is the National Physical Activity Plan (NPAP). When referring to the NPAP the term National Physical Activity Plan should only be used and then NPAP for short.

The Official Logo

The NPAP issued a revised logo in 2016 and this should be utilized by all Coordinating Committee members on websites, in email signatures, etc. There are two standard logos for use (click image to download):



Official Color Scheme

For color matching logos for printed materials or for matching colors in PPTs, emails, etc., please use the following colors:

CMYK colors for Red from logo
C= 24, M= 100, Y= 98, K= 19

CMYK colors for Blue from logo
C= 100, M= 85, Y= 29, K= 15