Mass Media

STRATEGY 1

Government health agencies, in collaboration with national non-profit health organizations, should launch a national physical activity campaign to educate individuals about effective behavioral strategies for increasing physical activity. (MM-1)

TACTICS

Identify and test evidence-based media messages and campaign strategies with the greatest reach and likelihood of influencing population physical activity levels. (MM-1.1)

Objective: By 2020, conduct a literature review to identify effective evidence-based mass media messages and campaign strategies to promote population physical activity. (MM-1.1.1)

Advocate for federal funding to support a national physical activity campaign. (MM-1.2)

Objective: By 2020, the National Physical Activity Plan Alliance and other organizations will organize partners to educate legislators on the importance of a national physical activity campaign. (MM-1.2.1)

 

 

 

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