Community Recreation, Fitness and Parks

STRATEGY 5
Community recreation and park organizations and the for- and not-for-profit fitness industry should improve monitoring and evaluation of participation in community-based physical activity programs to gauge their effectiveness in promoting increased levels of physical activity for all. (RFP-5)

TACTICS:

Measure and evaluate the impact and efficacy of community-wide campaigns, programs, and policies on physical activity levels of diverse segments within local populations. (RFP-5.1)

Objective:

  • By 2025, a majority of fitness, recreation and parks agency or organizations should biannually assess by age group and gender the number and percentage of community members served by existing programs, including those offered by the private sector. After each assessment, goals and plan should be developed to increase or maintain participation at a level of 50% of local population. All assessments should be published online.

Evaluate community recreation, fitness, and park facility/environment construction, redesign, and upgrades in terms of their impact upon public use and physical activity by diverse individuals in those settings. (RFP-5.2)

Expand efforts to monitor contributions of recreation, fitness, and park facilities and services to physical activity and related health outcomes through existing (e.g., Behavioral Risk Factor Surveillance System) and potentially new surveillance systems at a community level.  (RFP-5.3)

Objective:

  • By 2020, a majority of local departments of recreation and parks will conduct routine surveillance of the use of physical activity facilities using systematic direct observation. These efforts should have a dedicated funding stream in local budgets.

Examine associations between sector-level capacity measures (e.g., number and type of facilities and services) and physical activity and health outcomes among diverse groups within local populations. (RFP-5.4)

Evaluate the impact of private businesses of the community recreation, fitness and parks sector to better understand the impact of tax incentives/membership subsidies upon physical activity levels as well as the cost-effectiveness/efficiency of these policies. (RFP-5.5)

Objective:

  • By 2020, community parks and recreation organizations will partner with federal, state and local governments should sponsor research that rigorously evaluates promising physical activity promotion programs, dedicating 5% percent of all research dollars towards physical activity research, commensurate with the importance of physical activity to health.

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