Mass Media – STRATEGY 1

Encourage public health agencies to form partnerships with other agencies across the eight sectors to combine resources around common themes in promoting physical activity.

TACTICS

• Establish a Mass Media/Physical Activity Task Force to identify potential partners and conduct consultations across health and other jurisdictions from all levels (local, community, and state) and sectors on the role of mass media as part of physical activity planning.
• Integrate physical activity campaigns across agencies and sectors with shared resources.
• Identify local community organizations and communications vehicles with which to partner in targeting underserved communities.

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