Mass Media – STRATEGY 8

Expand the definition of media for mediated interventions to include new and emerging technologies such as global positioning systems, video gaming, and other technologies. Identify funding for research to develop evidence that supports or opposes the use of existing and emerging technologies for increasing physical activity.


  • Encourage technology companies, such as cellular phone manufacturers and service providers, global positioning systems manufacturers, and health-e games manufacturers, to research and develop products and applications that promote and track physical activity.
  • Support research on e-health marketing interventions conducted by universities in collaboration with industry, working together to promote products that demonstrate the most promise.

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Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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