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Branding Standards

The Official Name

The unified brand name is the National Physical Activity Plan (NPAP). When referring to the NPAP the term National Physical Activity Plan should only be used and then NPAP for short.

The Official Logo

The NPAP issued a revised logo in 2016 and this should be utilized by all Coordinating Committee members on websites, in email signatures, etc. There are two standard logos for use:

Official Color Scheme

For color matching logos for printed materials or for matching colors in PPTs, emails, etc., please use the following colors:

CMYK colors for Red from logo
C= 24, M= 100, Y= 98, K= 19

CMYK colors for Blue from logo
C= 100, M= 85, Y= 29, K= 15

Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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