Faith-Based Settings

Strategy 4
Large faith-based organizations should identify or develop marketing materials tailored for faith community leaders to enhance their perceptions of the value of physical activity. (FBS-4)

TACTICS:

Identify existing messages and materials that effectively address the beneficial effects of physical activity programs on faith-based organizations’ finances, membership, and member health and spirituality. (FBS-4.1)

Objective:

  • By 2020, the National Physical Activity Plan Alliance* will compile a list of existing resources that outline the benefits of including physical activity programming for faith-based organizations, and disseminate these resources through the clearinghouse.

Support the development of messages from all religions and denominations that demonstrate how scripture and religious law can support and encourage engagement in physical activity and other positive health behaviors.  (FBS-4.2)

Objective:

  • By 2020, the National Physical Activity Plan Alliance* will develop resources that identify relevant scriptures/religious references and list existing tools that include these elements, and disseminate these resources through the clearinghouse.

Encourage faith leaders, including existing ecumenical and cross-faith organizations and committees, to incorporate physical activity and other health messages in their religious and secular communications using religious beliefs or scripture unique to their specific faith doctrine. (FBS-4.3)

Objective:

  • By 2020, an academic group, in collaboration with faith-based leaders, will develop a resource that will provide information on best practices on the incorporation of religious beliefs/scripture into physical activity and health communications, and disseminate this resource through the clearinghouse.

Develop programs that link physical activity programs to other activities, such as prayer and study groups. (FBS-4.4)

Support individual faith-based organizations by identifying appropriate marketing lists to help communicate about physical activity and other health programs. (FBS-4.5)

Objective:

  • By 2020, the National Physical Activity Plan Alliance* will develop a database or mailing list to distribute information on evidence-based strategies for promoting physical activity in faith-based organizations.

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