Mass Media – STRATEGY 3

Develop consistent mass communication messages that promote physical activity, have a clear and standardized “brand,” and are consistent with the most current Physical Activity Guidelines for Americans.


  • Involve local, state, and federal public and private organizations across the eight sectors in the Mass Media/Physical Activity Task Force to secure funding for and to develop a highly visible national logo, campaign brand, and physical activity messages.
  • Involve local, state, tribal, and federal entities across the eight sectors in developing the messages.

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Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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