Mass Media – STRATEGY 4

Ensure that messages and physical activity plans developed by state and local public health agencies and key stakeholders from the eight sectors are consistent with national messages.


  • Ensure that state and local media efforts to promote physical activity are consistent with national messaging and branding, while taking into account cultural relevancy for targeted populations and providing diverse role models and activity types.
  • Develop a style guide and training manual on the use of the mass media messages and national logo and branding for use by state and local campaigns and key stakeholders. Involve users in creating these tools.

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Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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