Mass Media – STRATEGY 5

Sequence, plan, and provide campaign activities in a prospective, coordinated manner. Support and link campaign messages to community-level programs, policies, and environmental supports.


  • Integrate serial mass media efforts into long-term (i.e., 5 to 10 years) planning for physical activity.
  • Identify and obtain resources that are sufficient to initiate and maintain these mass media efforts.
  • Support mass media efforts with coordinated programming and community and professional action.

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Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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