Parks, Recreation, Fitness, and Sports – STRATEGY 3

Use existing professional, amateur (Amateur Athletics Union, Olympics), and college (National Collegiate Athletics Association) athletics and sports infrastructures and programs to enhance physical activity opportunities in communities.


  • Train athletes and sports management staff to deliver environmental and policy interventions in addition to individual change interventions.
    • Use sporting event venues as opportunities for delivering messages and creating opportunities for active participation.
    • Use social marketing approaches to change spectator sports culture and use it as a lever to increase physical activity.
  • Recruit and train national sports governing associations, including professional, collegiate, amateur, and youth-focused associations, to serve as advocates for physical activity in communities, especially among inactive and low-resource segments of the population.

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Oliver Bartzsch is an experienced medical professional with over 15 years of professional experience. With a passion for medicine, fitness, and personal growth, he is always willing to challenge himself to accomplish tasks and especially to provide accurate medical information to people. Oliver is a long-time medical editor for multiple sites. With more than 10 years of medical writing experience, he has completed over 350 projects with both individual and corporate clients.


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